Sheer The Label

I founded Sheer The Label in 2020 in Tel Aviv, a women's wear brand created to fill a gap in the local market for high-quality, well-tailored pieces. I led the full design process, from in-depth market research and trend analysis to understanding customer needs and positioning within the competitive landscape. My work included sourcing premium fabrics, managing close collaboration with pattern makers and local manufacturers, and overseeing the production process from initial prototypes to final garments. Alongside product development, I managed supplier relationships and ensured quality control throughout. In parallel, I was responsible for the brand's complete creative and marketing direction, including social media, paid advertising, influencer collaborations, website management, photography, styling, and editing, building a cohesive brand identity from concept to execution.